A new name and logo for Washington’s wine industry
The Washington Association of Wine Grape Growers (WAWGG) unveiled a new identity during their annual meeting this year.
The change is part of a comprehensive brand evolution process with a new name, tagline and logo all mission-driven. According to Todd Newhouse, Board Chair, “Our aim is to enhance industry performance. Our new name and logo is just part of a larger journey to become even more mission-driven in everything we do, to help members and the broader industry.” The process began nearly two years ago with the board of directors looking to meet the demands of a growing industry.
The name “winegrowers” has been used as verbal shorthand for the longer, former name (Washington Association of Wine Grape Growers) with the term being used to describe a person who owns a vineyard and makes wine.
“Many members who once only grew grapes now have both vineyards and wineries,” commented Vicky Scharlau, Executive Director of Washington Winegrowers. “People from all over the country are taking notice of Washington State and investment in infrastructure from both the supply-side and production-side has exponentially expanded. Our new name and logo is reflective of the industry growth.”
For more information, visit WAwinegrowers.org