Scott Deming had it all. He was married to his soul mate, had four great kids and a successful business. However, he did not know what it all meant until tragedy struck—his two-year old granddaughter, Amaya, was killed instantly when a large, tube style television and the stand it was on fell on top of her. At the darkest of times is when he found his purpose.
Deming’s book, Powered by Purpose: Identify Your Values, Discover Your Purpose, and Build Success for Life, is a rousing call to transform businesses through the power of honesty, integrity and respect for humanity.
A veteran businessman and seasoned advertising executive, Deming’s purpose in business has always been to help organizations understand the true meaning of sustainable success, by focusing more on relationships and less on features and benefits. However, the loss of his granddaughter pushed him to integrate his experiences and case studies into Powered by Purpose, which inspires readers to use values to help guide them to their purpose in business and in life—which should always be one in the same.
“To honor Amaya, my family wore pink at her funeral,” said Deming. “I continue to wear pink nail polish on my pinky to always remember my purpose—to raise awareness about tip-over accidents and to live a life full of compassion, value and respect for humanity—above all else.”
Deming’s new book, Powered by Purpose, can be found at Barnes & Noble as well as on Amazon.com.
