The Oregon Coast Aquarium kicked off its new campaign, Closer Than You Think, last week to capture the attention of Oregon residents and visitors with surreal scenes of marine life in domestic settings.
The very idea of exploring marine environments from dry land was unattainable just a few short decades ago. Closer Thank You Think calls attention to how closely visitors can connect with the marine animals that live in the little-explored, watery dimension of our planet. The tagline also gives a nod to the geographic proximity of the nationally-acclaimed aquarium to Oregonians.
Artwork covering billboards, posters, print and digital ads across Oregon will feature extraordinary scenes created by Portland-based photographer Holly Andres in partnership with advertising agency MANIFESTO.
A highlight of the campaign, the Summer Sweepstakes, will award one person each week a behind the scenes adventure at the Oregon Coast Aquarium. Each winner, and their three guests, will enjoy overnight accommodations at the Newport La Quinta Inn & Suites, admission to the Aquarium, a behind the scenes tour and their choice of a Sea Lion Kiss or Octopus Encounter.
To enter the sweepstakes, catch a glimpse of the campaign and learn how you can connect with the Aquarium’s animals, visit GetCloserThanYouThink.com. Participants must be 18 years or older to enter and children must be eight years or older to participate in encounter programs.
The Aquarium will also bring giveaways and goodies to the Portland area during 20 different Radio Disney events this summer. For a complete list of events, visit aquarium.org.
The Oregon Coast Aquarium is open every day this summer from 9:00 a.m. to 6:00 p.m. To learn more, and buy tickets, visit aquarium.org or call 541-867-FISH.
Notice to the media: Photos are available here. Please credit the Oregon Coast Aquarium unless otherwise noted.
